Fanatics Betting & Gaming opened its first retail bookmaker at Progressive Field, home of the Cleveland Guardians, the team it partnered with in the venture.
The bookmaker will be located on the corner of Larry Dobie Way and East 9th Street, with approximately 600 square feet of space and features such as two betting windows, four self-service betting kiosks and seven television monitors. full launch of the sports betting company in the US after it launched online last week.
Paul Shui, a former Cleveland Guardian pitcher, was the first to place a $20 bet for the University of North Carolina to win against the University of South Carolina.
Ari Beard, CBO at Fanatics Betting and Gaming commented: “This is Fanatics Betting & Gaming's first retail betting shop in a Major League Baseball stadium.
“We designed this place to complement our online sports betting app and open up a whole new sports betting experience with the most profitable online sportsbook in Ohio, allowing customers to earn up to 5% back in FanCash on every bet.”
Now that Fanatics has entered the US sports betting market, many are wondering if the merchandising giant can compete with FanDuel and DraftKings, two of the largest sports betting operators in the US.
However, Fanatics' $225 million purchase of PointsBet's US operations was a sign that the company was ready to splash cash to capitalize on a highly competitive market.
In further news, Caesars announced that it would no longer be pursuing a deal to open a retail betting shop in Raynham Park - a decision that came as a shock as regulators were in the process of reviewing the track's application for a sports betting license.
Raynham Park is the home of greyhound racing in Massachusetts and Caesars' call to withdraw from its agreement with the Massasoit Greyhound Association may have come after significant pressure in recent years to end greyhound racing altogether.
The news also comes after bet365 dropped its bid to place mobile sports betting through Raynham Park, a clear sign of potential location issues.