The company has confirmed that it has now launched the Same Game Express Play feature, which allows esports fans to make multiple selections in the same game for a potentially larger payout. Parlays are also called accumulators in betting parlance and they refer to a bet that must meet multiple conditions in order to win.
Rivalries pave the way in esports with the same playing combinationsAn example of an accumulator or express game in League of Legends would be a situation where one team draws first blood and the other wins. However, any combination is possible as Rivalry aims to provide these new markets to players who love esports betting and want to experience more innovative and out-of-the-box markets.
Rivalry is confident in the success of its combinations of the same games, which span League of Legends, Dota 2 and Counter-Strike, which are some of the most popular events in the esports vertical. Commenting on the news, Rivalry CEO and co-founder Steven Saltz welcomed the opportunity to introduce another feature that is sure to appeal to Gen Z and millennial audiences, namely the audience that Rivalry caters to.
Same Game Combos offers one of the most popular betting on the board to an audience of die-hard esports fans, while solidifying Rivalry's position at the forefront of entertainment and betting. Rivalry CEO and co-founder Steven SaltzMatches of the same game are quickly becoming one of the most preferred betting options among esports fans who want to have fun while watching their favorite teams and players compete. Rivalry has made this feature possible thanks to the powerful PandaScore data and odds feeds that underpin the entire Rivalry platform.
Commenting on this new feature and product, Rivalry Product Design Director David King said the company has constantly strived to make the experience enjoyed by the end consumer deeper and more valuable.
Seeking to appeal to a younger audienceHe said the new feature is in line with the company's long-term strategy of targeting a younger audience than traditional betting competitors whose demographics are rapidly aging:
We target an audience under 30 who have high expectations for the entertainment products they consume. Providing this level of entertainment and creating a meaningful user experience adds value to the Rivalry platform. Rivalry Product Design Director David KingRivalry continues to expand its international footprint by expanding its eSports betting product to Ontario, Canada.