The Star and Konami Extend Synkros Partnership

Date: 2023-09-12 Author: Dima Zakharov Categories: CASINO, TECHNOLOGY
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In a groundbreaking development, The Star Entertainment and Konami Gaming have officially inked a new deal, ensuring the continuation of their partnership well into the future.


The Star Entertainment has taken a significant step by signing an expanded and extended agreement with Konami Gaming, effectively extending a fruitful partnership that was first established back in 2008.


This fresh agreement is poised to revolutionize the landscape of casino entertainment, thanks to the joint efforts of The Star and Konami through their 'Synkros Casino Systems Partnership for Technological Advancement.'


The deal brings forth a host of exciting new features, including cashless wagering and digital wallets, mandatory card-based play, an upgraded identity management system using Konami's Synk system, and the digitization of existing gaming offerings. These innovations aim to modernize older games, making them more appealing to today's players.


Robbie Cooke, speaking on behalf of The Star, expressed his enthusiasm for the deal, stating, "Our collaboration has produced remarkable results over the years, and this extension will enable us to make significant strides in our ongoing commitment to responsible gaming and harm reduction."


Meanwhile, Steve Sutherland, President & CEO of Konami Gaming, shared his excitement about the expanded partnership, saying, "We are thrilled to embark on this extended journey with The Star Entertainment Group. Our joint dedication to innovation and excellence will not only revolutionize the cashless gaming experience but also set new industry standards for years to come."


Lastly, Joe Mayer, Systems Sales and Operations Manager APAC at Konami Australia, added, "In collaboration with The Star Entertainment Group, Konami is excited to harness the cutting-edge technology resulting from this partnership, expanding Synkros offerings to a broader market."


Both parties underscored that this new agreement will promote a collaborative approach to navigating Australia's regulatory landscape, a particularly significant development in light of The Star's recent regulatory challenges over the past 18 months.

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