Flutter Entertainment Revamps PokerStars VR into Vegas Infinite for Enhanced Free-to-Play Casino Experience

Date: 2023-09-12 Author: Dima Zakharov Categories: POKER, TECHNOLOGY
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In an exciting move, Flutter Entertainment is breathing new life into its virtual reality and free-to-play social casino offering by rebranding PokerStars VR into Vegas Infinite. This transformation comes nearly five years after the initial launch of the free-to-play ecosystem, which has been a cornerstone of the PokerStars platform since its inception in 2018. Flutter, following its acquisition of The Stars Group in 2021, has been actively exploring innovative technologies to enhance user experiences.


The rebranding of Vegas Infinite underscores Flutter's commitment to ushering in the "next generation" of gaming and establishing itself as a premier destination for "virtual entertainment." This transformation brings not only a new name but also a host of exciting features and products designed to attract new players to the platform.


One of the standout upgrades is the introduction of a 3D virtual cityscape, allowing players to explore opulent suites, luxurious casinos, and breathtaking rooftop views. Additionally, Vegas Infinite is expanding its accessibility by becoming available without the need for a virtual reality headset. It will soon be accessible on Steam VR and Meta Quest VR, broadening its reach to a wider audience.


James O’Reilly, PokerStars Director of VR & Innovation, expressed his excitement, stating, "As we approach our fifth anniversary, it’s incredible to think how far our game has come. From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players."


The platform's enhancements extend to the introduction of a range of new games, including blackjack, roulette, slots, craps, and Rocket Rush. Poker enthusiasts will also be delighted to find the inclusion of Spin & Go poker on the platform. For those well-versed in virtual reality and the metaverse, Vegas Infinite boasts its flagship tournament, the Metaverse Poker Tour.


James O’Reilly emphasized, "Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next, and there’s lots more in store."

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