AC Milan, the renowned professional soccer club, has made headlines with its latest partnerships. The club has joined forces with Leyu Sports and Sekabet, marking a significant move in the world of sports and gambling.
Leyu Sports, a leading Asian sports entertainment platform, has been named AC Milan's official betting partner in Asia. This partnership aims to bring top-notch sports entertainment services to Asian consumers while prioritizing fan engagement. AC Milan and Leyu Sport plan to collaborate on various fan-oriented activities to boost the Rossoneri's popularity in Asia.
On the other hand, Sekabet has stepped in as the official regional betting partner of AC Milan in Turkey. With nearly a decade of experience in the Turkish market, Sekabet is well-equipped to promote the team among local audiences. The partnership will kick off with a dynamic multi-platform promotional campaign coinciding with the 2023/24 soccer season. Sekabet users in Turkey can look forward to engaging with AC Milan through promotions offering exclusive prizes and unique content.
Maikel Oettle, AC Milan's commercial director, expressed enthusiasm for the partnership with Sekabet, highlighting the opportunity to engage with the passionate Rossoneri fanbase in Turkey.
In Sekabet's corner, CEO Andreas Zimmerman emphasized soccer as more than just a sport; it's a way of life for millions of fans. Sekabet's collaboration with AC Milan reflects their dedication to excellence and commitment to providing unparalleled experiences to soccer enthusiasts worldwide.
These partnerships signify AC Milan's strategic expansion into Asian and Turkish markets, offering exciting prospects for fans and stakeholders alike.