Microgaming's Return to Its Roots Under New CEO
Date: 2023-09-15 Author: Dima Zakharov Categories: CASINO, EVENTS
Microgaming, a prominent name in the iGaming industry, is embarking on a journey back to its origins with its new CEO, Stephen Fisk, at the helm. The recent sale of Quickfire has redirected the company's focus squarely on its platform business, which was the foundation of its success.
The past few years have witnessed significant transformations within Microgaming. In 2020, the Microgaming Poker Network, later known as MPN, ceased operations. Fast forward two years, and Games Global acquired Quickfire, along with an extensive library of games, marking another major shift. These changes might appear as a departure from the norm, but according to CEO Stephen Fisk, they are a return to the company's roots.
Microgaming's history is rooted in providing a comprehensive platform, offering services beyond just games and content. While they've ventured into various sectors, their identity has always revolved around their full platform product. Quickfire served over 900 brands, but Microgaming is now focusing on a select group of core partners, including Betway, the sports and casino operator under Super Group.
For Stephen Fisk, who assumed the CEO role in May, this transition is facilitated by his previous position as the Chief Operating Officer, where he concentrated on platform development. He acknowledges that being the CEO comes with its own set of challenges and learning curves, but he's up for the task.
Fisk is following a trend within Microgaming, with executives rising through the ranks to assume leadership roles. After Roger Raatgever's 17-year stint as CEO, the company experienced a period of change. John Coleman and Andrew Clucas took the reins before Fisk, all having previously held crucial positions within the organization.
With over two decades of experience in the gaming industry, including a stint at PokerStars operator Rational Group, Fisk is well-prepared for the task. He emphasizes the importance of alignment and communication in managing change and fostering teamwork.
As Microgaming focuses on its core identity as a platform provider, the future will also see a significant role for sports betting. Microgaming already powers Betway globally, and this established partnership will play a pivotal role in their strategy.
Rather than competing directly with other B2B sports giants, Microgaming aims to provide tailored solutions to its partners. Their ability to adapt quickly to market trends and opportunities sets them apart.
Microgaming has its eye on various global markets and advocates for a safe and regulated gaming environment. They prioritize responsible gaming and support initiatives such as GamCare's National Gambling Helpline and peer-to-peer group therapy trials.
Finally, as Microgaming navigates this repositioning in the market, they are keen to leverage their heritage as one of iGaming's pioneering brands. Their enduring commitment to delivering quality products and services positions them as leaders in the industry, even after nearly 30 years.
The past few years have witnessed significant transformations within Microgaming. In 2020, the Microgaming Poker Network, later known as MPN, ceased operations. Fast forward two years, and Games Global acquired Quickfire, along with an extensive library of games, marking another major shift. These changes might appear as a departure from the norm, but according to CEO Stephen Fisk, they are a return to the company's roots.
Microgaming's history is rooted in providing a comprehensive platform, offering services beyond just games and content. While they've ventured into various sectors, their identity has always revolved around their full platform product. Quickfire served over 900 brands, but Microgaming is now focusing on a select group of core partners, including Betway, the sports and casino operator under Super Group.
For Stephen Fisk, who assumed the CEO role in May, this transition is facilitated by his previous position as the Chief Operating Officer, where he concentrated on platform development. He acknowledges that being the CEO comes with its own set of challenges and learning curves, but he's up for the task.
Fisk is following a trend within Microgaming, with executives rising through the ranks to assume leadership roles. After Roger Raatgever's 17-year stint as CEO, the company experienced a period of change. John Coleman and Andrew Clucas took the reins before Fisk, all having previously held crucial positions within the organization.
With over two decades of experience in the gaming industry, including a stint at PokerStars operator Rational Group, Fisk is well-prepared for the task. He emphasizes the importance of alignment and communication in managing change and fostering teamwork.
As Microgaming focuses on its core identity as a platform provider, the future will also see a significant role for sports betting. Microgaming already powers Betway globally, and this established partnership will play a pivotal role in their strategy.
Rather than competing directly with other B2B sports giants, Microgaming aims to provide tailored solutions to its partners. Their ability to adapt quickly to market trends and opportunities sets them apart.
Microgaming has its eye on various global markets and advocates for a safe and regulated gaming environment. They prioritize responsible gaming and support initiatives such as GamCare's National Gambling Helpline and peer-to-peer group therapy trials.
Finally, as Microgaming navigates this repositioning in the market, they are keen to leverage their heritage as one of iGaming's pioneering brands. Their enduring commitment to delivering quality products and services positions them as leaders in the industry, even after nearly 30 years.
