Bally's Corporation-owned Gamesys has exciting news for the gaming enthusiasts in Great Britain. They are all set to introduce a brand-new online casino under the name of Bally Casino, marking their entry into the British online casino scene. This move comes as Megaways Casino, the existing site under Gamesys, is scheduled to retire on September 17th.
Drawing from the well-established reputation of Bally's in the United States, this launch is expected to bring a breath of fresh air to the UK's iGaming market. Bally's is already a prominent player in the US, operating various iGaming websites across several states. The revamped Bally Casino will offer a wide array of options, including online slots, casino games, live casino, poker, bingo, and slingo.
Bally's expressed their enthusiasm about this venture, stating, "The Bally's brand has a rich history spanning over 75 years in entertainment and has now brought the American gaming experience to the UK. Bally Casino is committed to being big on entertainment, big on rewards, and big on service."
For current Megaways Casino users, a message awaits them on the website, explaining the transition to Bally's. It reads, "We think the American gaming experience at Bally Casino is exactly the sort of online casino we want our players to enjoy. It'll bring the authentic Las Vegas atmosphere to your fingertips, combining awesome entertainment, a whole heap of exciting promotions, and exceptional service. Until September 18th, you can still access your existing wallet at Megaways Casino. After this date, you will need to log in at Bally Casino to access your account."
This news follows closely on the heels of BetMGM's entrance into the British market in August. MGM Resorts International launched this brand in collaboration with LeoVegas, marking the start of their international expansion strategy. LeoVegas, which was acquired by MGM Resorts for $604 million last year, will provide the technology and platform for this new international endeavor.