In a groundbreaking move, EveryMatrix has sealed a strategic partnership with Matchbook, a prominent player in the UK's gaming industry. This alliance marks a significant milestone in EveryMatrix's ongoing efforts to expand and revamp its casino business.
The highlight of this collaboration is the integration of EveryMatrix's cutting-edge CasinoEngine into Matchbook's casino operations. This dynamic platform will be complemented by the revolutionary BonusEngine technology, promising a wealth of new content and experiences for UK players.
EveryMatrix's CasinoEngine stands as a pinnacle of integration and productivity solutions in the gaming sector. With the assistance of BonusEngine, it will be the driving force behind Matchbook's casino endeavors. BonusEngine's cross-product tools will further propel the company's growth by enhancing reactivation, acquisition, and retention efforts, a proven formula for delivering exceptional results.
Matchbook, a top-tier betting exchange established in 2004, has built a massive following of sports betting enthusiasts across the UK. Renowned for introducing low-margin sports markets and pioneering innovative product offerings, Matchbook is set to elevate its casino offerings with CasinoEngine. This partnership not only facilitates global expansion but also transforms the casino experience into a multi-vertical, digital marvel, granting access to an impressive portfolio featuring thousands of captivating games.
Besides CasinoEngine, Matchbook will gain access to JackpotEngine and BonusEngine. These additions will enable seamless jackpot customization and streamline bonus management, enhancing accessibility for both players and operators.
A Record-Breaking Partnership:
EveryMatrix has solidified its position as an industry leader, boasting year-on-year revenue growth that shatters records. Stian Enger Pettersen, Head of CasinoEngine at EveryMatrix, expressed his excitement about the collaboration, stating, "We've long admired Matchbook as one of the standout brands in the U.K., so we're delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine."
Malcolm Graham, CEO of Matchbook, shares this enthusiasm, asserting, "Our sports product is well recognized as best-in-class, and, with our new partnership with EveryMatrix, we fully intend to replicate that success in a casino, creating the ultimate 21st-century player experience with the latest personalized content, bonuses, and rewards."
This partnership promises to redefine the gaming landscape in the UK, offering players an unparalleled gaming experience with cutting-edge technology and a diverse portfolio of games and rewards.