In a groundbreaking move, OpenBet has sealed a significant partnership with Play7.Bet, a Portuguese language operator, to make its foray into the thriving Brazilian sports betting market. Under this game-changing agreement, OpenBet will provide Play7.Bet with its cutting-edge Player Account Management (PAM) technology. This technology will encompass a suite of tools, including promotional, customer relationship management, anti-money laundering (AML), and responsible gaming features.
Furthermore, Play7.Bet will gain access to OpenBet's Betting Engine and Managed Trading Services, enhancing its capabilities in delivering top-tier sports betting experiences to Brazilian punters. The CEO of Play7.Bet, Moises Deiab, expressed his enthusiasm about the partnership, stating, "We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world, and their value to us will be critical."
For Play7.Bet, it was essential to collaborate with a company committed to responsible gaming, player protection, local investment, and regulated markets. As Brazil's Chamber of Deputies recently approved a sports betting regulation bill set to take effect next year, this partnership couldn't have come at a more opportune time. According to H2 Gambling Capital's data, Brazil is poised to generate annual gross gaming revenues of up to $6.4 billion, solidifying its position as one of the world's largest gaming markets. OpenBet is confident in its ability to surpass local market standards and deliver secure and thrilling sports betting experiences in this South American nation.
Jordan Levin, CEO at OpenBet, remarked, "We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product-platform development is unique, and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market."
OpenBet's track record of success, from the UK market to Greece, Australia, and the US, underscores the importance of partnering with capable local companies with coherent and compelling plans in new markets. For this reason, OpenBet is honored to have been selected to work alongside Play7 in Brazil.