In a groundbreaking development, The Queen Casino & Entertainment has launched Konami Gaming's Synkros casino management system at The Queen Baton Rouge, the city's inaugural land-based casino. This achievement signifies the final stage of a comprehensive rollout of location-specific loyalty rewards programs, all powered by Synkros.
Players can now reap the rewards and perks offered at each of the four destinations under The Queen Casino & Entertainment umbrella. These include Belle of Baton Rouge, DraftKings at Casino Queen, and Casino Queen Marquette.
Moreover, team members at The Queen Baton Rouge will enjoy the benefits of cutting-edge systems technology, including Synkros' comprehensive SYNK31 Title 31 / Anti-Money Laundering system and the Konetic employee mobile application.
Terry Downey, President and CEO of The Queen Casino & Entertainment, emphasized the significance of this technological leap, stating, "Introducing best-in-class casino technology and seamless loyalty rewards through SYNKROS has always been a part of our vision for The Queen Baton Rouge, following the successful installations at Belle of Baton Rouge, DraftKings at Casino Queen, and Casino Queen Marquette."
The Queen Casino & Entertainment operates two renowned Baton Rouge venues: Belle of Baton Rouge and The Queen Baton Rouge (formerly Hollywood Casino Baton Rouge).
A recent rebranding effort and an $85 million project have transformed the property into a new landside facility, expanding its footprint to over 100,000 square feet while introducing a wide array of gaming, dining, and entertainment options.