Entain's Acquisition Opens Doors for STS in UEFA Advertising Rights
Date: 2023-09-21 Author: Dima Zakharov Categories: SPORTS BETTING, EVENTS
In a groundbreaking move, the recent acquisition of STS, the renowned Polish sports betting company, by Entain in August, has unlocked a world of advertising opportunities for the company. This strategic acquisition has granted STS the green light to activate advertising rights for not one, but two prestigious UEFA leagues: the UEFA Europa League and the UEFA Europa Conference League within the borders of Poland.
This monumental acquisition, which was officially announced on June 13th, involved a proposed fee of £750 million ($946.3 million) for the purchase of the sportsbook operator, cementing Entain's commitment to expanding its foothold in the European sports betting market.
Entain's pre-existing partnership with both the UEFA Europa League and the UEFA Europa Conference League paved the way for STS to harness these advertising rights. This collaboration will encompass a plethora of localized marketing activities and services, all of which will be readily available right from the onset of the first round of matches.
Paweł Rabantek, STS's Chief Marketing Officer, expressed his enthusiasm about this new development, stating, "STS has held the title of the most recognized and prominent brand among bookmaker companies in Poland for years. The potential for synergy in marketing activities following the Entain acquisition offers us numerous advantages, ultimately solidifying our leading position."
He further elaborated, "I am delighted to announce that we are fully prepared to maximize all advertising benefits for both the UEFA Europa League and the UEFA Europa Conference League, starting from day one."
STS's influence in the domestic sponsorship market is undeniable, as it is the official sponsor of several esteemed entities, including the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała, Widzew Łódź, and the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team.
Rabantek concluded by hinting at exciting prospects for fans and customers, "I can already announce that the benefits of this partnership will extend to our loyal fans and customers. Stay tuned for attractive promotional campaigns that may offer you the chance to win tickets and much more."
This monumental acquisition, which was officially announced on June 13th, involved a proposed fee of £750 million ($946.3 million) for the purchase of the sportsbook operator, cementing Entain's commitment to expanding its foothold in the European sports betting market.
Entain's pre-existing partnership with both the UEFA Europa League and the UEFA Europa Conference League paved the way for STS to harness these advertising rights. This collaboration will encompass a plethora of localized marketing activities and services, all of which will be readily available right from the onset of the first round of matches.
Paweł Rabantek, STS's Chief Marketing Officer, expressed his enthusiasm about this new development, stating, "STS has held the title of the most recognized and prominent brand among bookmaker companies in Poland for years. The potential for synergy in marketing activities following the Entain acquisition offers us numerous advantages, ultimately solidifying our leading position."
He further elaborated, "I am delighted to announce that we are fully prepared to maximize all advertising benefits for both the UEFA Europa League and the UEFA Europa Conference League, starting from day one."
STS's influence in the domestic sponsorship market is undeniable, as it is the official sponsor of several esteemed entities, including the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała, Widzew Łódź, and the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team.
Rabantek concluded by hinting at exciting prospects for fans and customers, "I can already announce that the benefits of this partnership will extend to our loyal fans and customers. Stay tuned for attractive promotional campaigns that may offer you the chance to win tickets and much more."
