Sportradar to Revolutionize Taiwan's Sports Betting Experience

In a game-changing development for the world of sports betting, Sportradar has secured a long-term contract to serve as the official technology and services solution provider to the Taiwan Sports Lottery. This momentous agreement, spanning from 2024 to 2033, sees Sportradar joining a broader consortium in Taiwan that includes ADATA Technology and China Trust Bank, all under the umbrella of the third Sports Lottery Licence awarded by the Taiwan government's Sports Administration in December 2022.

Sportradar is set to roll out its comprehensive Orako sportsbook and player account management solution across more than 2,600 retail outlets in Taiwan. What makes this deal even more exciting is the implementation of Orako across online and mobile platforms, creating a truly omnichannel betting experience. Orako encompasses managed trading services, pre-match and live data and odds, audio-visual streaming, and marketing services, ensuring that players have access to all the tools they need for an exceptional betting experience.

This wide-reaching agreement goes beyond just technology; it covers the delivery of essential equipment to all retail stores. Customized lottery terminals and printers, along with digital multimedia displays providing live sports and betting information, are part of the package. Sportradar has also established a local team in Taipei, dedicated to providing operational support.

Sportradar CEO Carsten Koerl expressed enthusiasm about the partnership, stating, "Our experience working with government-run lotteries around the world, coupled with our innovative technology and end-to-end Orako solution means Sportradar is well-placed to operate as part of a successful consortium for the Taiwan Sports Lottery. We're able to bring the full range of betting services to deliver a high-quality and consistent experience for people playing the games. This is whether they're in retail outlets, playing via the internet, or on their mobile devices."

Ted Lin, President of Taiwan Sports Lottery Company, added, "Our aim is to redefine the sports betting experience. Sportradar has a full suite of technological solutions to help us achieve that. With a proven track record of working with established lottery providers globally, we look forward to harnessing the synergies with Sportradar to transform the sports betting landscape in Taiwan."