Yggdrasil Appoints New Managing Director for Its Polish Division

In a strategic maneuver, Yggdrasil has chosen Alex Haywood to lead its Polish operations, emphasizing their commitment to progress and transformation in the gaming industry. Haywood brings a wealth of experience, having served as the Managing Director of Liquid Barcodes, a marketing technology company, and as the Chief Technology Officer at Interactive Gaming Group. With over three years at Evolution, including a stint as the Head of IT Business Operations, his track record speaks to his deep understanding of the gaming landscape and his prowess in driving innovation.

Yggdrasil's CEO, James Curwen, expressed his excitement over Haywood's appointment, recognizing his exceptional expertise. This strategic move is set to elevate Yggdrasil's innovation and technological capabilities to new heights.

As part of the ongoing restructuring process at Yggdrasil, the company is streamlining its Product and Programmes and Studio divisions into a single unit, now operating under the "Gaming" banner. This transition is aimed at enhancing transparency, improving operational efficiency, and streamlining processes. Chief Gaming Officer Mark McGinley will assume the role of Chief Product Officer, overseeing Yggdrasil's game portfolio and Masters Studio Programme.

This restructuring has also seen James Curwen taking the reins as CEO, succeeding Bjorn Krantz. Curwen's extensive experience includes roles at OPAP, Golden Rock Studios, and Superbet, making him well-prepared to lead Yggdrasil through this transformative phase. The company expresses its gratitude to departing senior leaders for their contributions and dedication.

This appointment of Alex Haywood and the ongoing strategic restructuring underscore Yggdrasil's commitment to remain at the forefront of innovation and excellence in the gaming industry.