Bet McLean Renews Sponsorship with Linfield FC

Bet McLean, a prominent sportsbook with a strong online presence and a network of over 60 high street stores, has reaffirmed its commitment to Linfield FC, a popular Northern Irish professional soccer club. As part of this renewed collaboration, the Bet McLean logo will now be displayed on the first team's shirt sleeves and shorts. Additionally, four promotional trackside signs will adorn each of the club's stands at Windsor Park.

Linfield FC's chairman, Roy McGivern, expressed his delight at continuing the long-standing partnership with Bet McLean. He highlighted the sportsbook's dedication to promoting local sport and its role as a vital partner for Northern Ireland's leading football club.

Linfield's general manager, David Graham, also commended his collaboration with Paul McLean and Bet McLean, emphasizing the pleasure of working together to maximize the partnership's benefits for both parties. He noted that sponsorships like this are crucial for growing the club's commercial revenue.

Graham further discussed the club's goals of increasing match attendance and enhancing the overall matchday experience for fans, emphasizing Linfield's potential as fertile ground for businesses to prosper through strong partnerships and brand promotion.

This renewed sponsorship reinforces the strong relationship between Bet McLean and Linfield FC, and both parties look forward to a successful 2023/24 season. Bet McLean has also shown its commitment to Northern Irish soccer by sponsoring the Northern Ireland Football League Cup since the 2017–18 season.

Despite the prospect of a ban on front-of-shirt gambling sponsorships, a recent Caytoo study in August revealed that gambling companies remain leaders in soccer sponsorships, underlining the continued appeal of such partnerships.