China's State Lottery Records 58.3% Surge in Sales
Date: 2023-10-30 Author: Dima Zakharov Categories: EVENTS
The Chinese state lottery has witnessed a substantial boost in its sales, with the most significant rise observed in guess lottery sales, effectively sports betting, which grew by 70.1% year-on-year to CNY21.9 billion. The ministry of finance attributed this surge to major events like the multi-sport Asian Games that began during the final week of the month.
Additionally, the introduction of new instant lottery tickets and the expansion of new distribution channels played a pivotal role in driving growth during the month. Lotto digital lottery sales increased by 15.0% to CNY14.9 billion, while instant lottery sales skyrocketed by 152% to CNY12.5 billion. Keno lottery sales also saw substantial growth, rising by 36.9% to CNY34.9 billion.
Breaking down the numbers for September, the sales volume of Lotto digital, guess, instant, and Keno lottery tickets accounted for 28.2%, 41.5%, 23.7%, and 6.6% of the total lottery sales, respectively. Notably, the share of instant lotteries increased from 22.7% in the previous month.
A Game-Changing Surge
The Asian Games played a pivotal role in boosting sports lottery sales compared to welfare lottery sales. Welfare lottery sales increased by 47.9% to CNY18.213 billion, while sports lottery sales witnessed a substantial 64.5% rise, reaching CNY34.6 billion.
Nationwide Uptick
In September, compared to the same period last year, lottery sales increased in all provinces across the country. Zhejiang, the region where Hangzhou is located, saw a notable CNY1.6 billion rise in sales, although Guangdong topped the list with a CNY2.0 billion increase.
Year-to-Date Growth
Cumulatively, from January to September, a total of CNY428.5 billion worth of lottery tickets were sold nationwide, reflecting an impressive year-on-year increase of CNY147.3 billion or 52.4%. Sports betting accounted for 43.2% of sales during that period, totaling CNY184.9 billion, an astounding increase of 93.6%. Lotto sales also experienced growth, albeit more modest, with an 11.9% increase to CNY129.8 billion, constituting 30.3% of the total revenue.
