Kambi to Provide Sportsbook Services to LiveScore Group

In an exciting development in the world of sports betting, Kambi will be stepping in to provide its sportsbook services to the LiveScore group. This strategic move involves the integration of Kambi's sports media platform and its online betting brands, LiveScore Bet and Virgin Bet, which are already active in multiple markets, including the UK.

Under this partnership, both LiveScore Bet and Virgin Bet will be running Kambi's product suite. This suite encompasses a comprehensive sports betting platform, managed services, AI-powered trading, and Bet Builder. With the addition of Kambi's services, LiveScore Group is gearing up to offer an enhanced and technologically advanced sports betting experience to its users.

This agreement extends beyond the UK and covers LiveScore's subsidiaries in Gibraltar, Malta, and Nigeria, giving a global dimension to the partnership. The LiveScore group's in-house product teams will also leverage Kambi's open APIs, incentive tools, and tailored bet offers, providing a more dynamic and user-centric sports betting platform.

The Kambi-powered sportsbook is expected to make its debut in multiple markets from the first quarter of the upcoming year. Kambi foresees a significant revenue contribution from this partnership, starting in the second half of 2024.

Kristian Nylén, Kambi's CEO and co-founder, expressed his optimism about the collaboration, saying, "With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator."

LiveScore Group CEO Sam Sadi echoed the sentiment, stating, "We are thrilled to join forces with Kambi as we look to accelerate our growth in the global sports betting market." He emphasized that this partnership would create memorable experiences for their users by combining Kambi's technology with LiveScore Group's sports betting brands and media assets.

LiveScore Group, established in 2019, has quickly grown into a media empire with over 50 million daily users across more than 200 territories. Its journey began in 1998 with LiveScore, offering football scores to visitors. Following acquisitions and mergers, LiveScore Group now operates as an independent business led by CEO Sam Sadi. Sam Sadi envisions LiveScore Group becoming the world's leading sports media operator, emphasizing a long-term plan to focus on sports media rather than just betting.

This partnership between Kambi and LiveScore Group signifies a promising step forward in the world of sports betting and media. It reflects the industry's ongoing evolution and the commitment of both companies to provide top-notch services and experiences to their users.