Pernille Holbøll Rejoins Better Collective as Senior Director

Pernille Holbøll, who previously served as Better Collective's group branding and media senior director, has made a comeback to the company in a fresh role. This time, she will be leading the development of AI-generated content as the senior director of AI editorial content & editorial innovation.

Holbøll had previously worked with Better Collective in 2022 but left for a brief period to take on the role of executive editor-in-chief at B.T. Her extensive experience includes holding editorial positions at prominent media outlets such as Ekstra Bladet and tv2.dk.

Expressing her enthusiasm about rejoining Better Collective, Holbøll praised the company's vision, technology platform, and management. She emphasized the company's bold approach in expanding its investments and media development, particularly amidst cautious market trends. With the upcoming Danish IPO in sight, Holbøll sees this as an exciting time to be part of the organization and is eager to contribute to its AI strategy and editorial innovation.