Stake Enters Colombian Market with Betfair Colombia Acquisition

Stake, a prominent player in online gambling and sports betting, is set to enter the Colombian market with a strategic acquisition. This exciting move aligns with Stake's broader strategy for Latin America. Betfair Colombia holds a license valid until 2025, providing Stake with a strong foundation in the region. Additionally, Stake aims to leverage Betfair's existing popularity to attract local players to its offerings.

Colombia will serve as Stake's operational base for further expansion throughout the region. The company already has a presence in Mexico and Paraguay, with plans to launch in Brazil and Peru.

Stake is committed to delivering a top-tier betting and gaming experience for Colombian players. The company plans to use cutting-edge technology, a user-friendly platform, and key partnerships to provide local gamblers with unforgettable experiences. Stake's ambassadorial team, featuring celebrities like soccer pro Kun Aguero and rapper Drake, will play a significant role in engaging players.

Colombian fans can already register on stake.com.co in preparation for the official launch of the operator's services in the country.

Brais Pena, the chief strategy officer of Easygo, Stake's parent company, sees this expansion as a strategic decision. He emphasized that Colombia, as the first country to launch regulated gaming in Latin America, offers an ideal environment for Stake's LATAM expansion. Pena envisions Stake becoming a dominant player within the first two years of operation.

Pena expressed a commitment to making a positive contribution to the local economy, fostering innovation, and delivering exceptional entertainment value to customers.