Responsible Gambling Affiliate Association Formed by Major Companies

The RGAA, comprising Better Collective, Catena Media, Gambling.com, Oddschecker Global Media, Spotlight Sports Group, and XLMedia, is committed to fostering responsible gambling while maintaining effective marketing. Identified strategic pillars include competitive gambling markets, industry education, consumer protection, advertising codes of conduct, and responsible business practices.

Executives from the founding companies shared their excitement about the RGAA. Mark Frank Pedersen, Better Collective's CEO, emphasized their commitment to empowering the industry and promoting gambling as entertainment. Michael Daly, Catena Media's CEO, highlighted the dynamic nature of the US market, expressing pride in promoting responsible wagering experiences.

Charles Gillespie, CEO of Gambling.com, stressed the crucial role of affiliates in aiding operator growth in the US iGaming market. Stuart Simms, CEO of Oddschecker, emphasized customer-centric values and the ambition for RGAA to champion fair play. Mark Renshaw, CEO of Spotlight Sports Group, expressed pride in being at the forefront of responsible gambling.

David King, XLMedia's CEO, acknowledged affiliates' critical role in providing consumer choice while supporting regulated operators. The RGAA is actively seeking a permanent president to guide its mission, with a commitment to shaping the future of affiliate marketing and releasing updates upon the appointment.