Pragmatic Play Expands Partnership with bet365 in Spain and Sweden

Under this new agreement, Pragmatic Play will supply a variety of its renowned games to bet365's Spanish business, including titles like Gates of Olympus, Sugar Rush, Big Bass Bonanza, and Sweet Bonanza. Meanwhile, the Swedish platform will receive an infusion of multiple slot games and engaging live games such as Boom City and Snakes & Ladders Live, along with access to Pragmatic Play's advanced bingo solution.

This latest deal strengthens the existing connections between the two global entities, following previous collaborations in the United Kingdom and Ontario, Canada. The expansion into Spain and Sweden is a strategic move, showcasing the growing demand for Pragmatic Play's slot and live casino games.

Irina Cornides, Pragmatic Play’s COO, expressed enthusiasm about the partnership, emphasizing its significance for her company. She sees the expansion into Spain and Sweden as a testament to the robust partnership between Pragmatic Play and bet365, highlighting the escalating demand for the supplier's games.

“This is an exciting time for both companies as we continue to grow in key regulated markets.”

A spokesperson from bet365 also conveyed excitement about the extended partnership, praising Pragmatic Play’s games. They anticipate that the addition of Pragmatic Play will enhance bet365’s offering in both the Spanish and Swedish markets.

“Its [Pragmatic Play’s] portfolio of award-winning and innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.”

In parallel news, Pragmatic Play recently supplied live casino content to the Rank Group, further solidifying its position as a leading company in the industry. Earlier this year, the supplier received all three GamblingNews slot awards, reinforcing its status as a top player.