Rivalry and Low6 Unveil NBA Fantasy Game: Rivalry Ultimate Fan
Date: 2023-11-14 Author: Dima Zakharov Categories: EVENTS, GAMING
Engaging Fans through Innovation:
Rivalry Ultimate Fan taps into the popular trading card culture, engaging basketball enthusiasts through collectibles and pack openings. Players can create dream teams, open digital packs, and participate in weekly contests to win prizes, including exclusive NBA merchandise, gift cards, and Rivalry promotions.
Physical Booster Packs and Community Initiatives:
Rivalry plans to release physical booster packs with illustrated NBA player cards, some containing QR codes for additional prizes. Notably, the "Big Baller" holographic card in these packs awards two tickets to the 2024 NBA Finals. Moreover, the company aims to refurbish neglected basketball courts, encouraging users to submit local courts for restoration.
Livestreaming and App Availability:
Rivalry will collaborate with creators to livestream booster pack openings. The game, named Rivalry Ultimate Fan, is accessible to both Android and iOS users, providing a comprehensive fantasy basketball experience.
Strategic Expansion into Traditional Sports:
Steven Salz, Rivalry’s CEO, sees the new game as a strategic move into traditional sports, broadening the company’s audience. He lauds Low6 for delivering an innovative product that aligns seamlessly with Rivalry’s goals.
Innovative Collaboration:
Low6's CEO, Jamie Mitchell, commends Rivalry’s understanding of Millennial and Gen Z audiences, highlighting the alignment between their expertise and Low6’s product development. The collaboration aims to attract a new audience while upholding Rivalry’s commitment to innovation.
