Celebrating a Decade of Partnership: Rangers FC Teams Up with EPIC for Safer Gambling

Kindred Group, commemorating ten years of collaboration with Rangers FC, is set to implement EPIC Risk Management-led gambling education sessions for the team. This innovative move marks the first time the Scottish Premiership aligns with a safer gambling consultancy like EPIC. Under this partnership, EPIC will offer independent gambling guidance to Rangers FC employees, drawing on its extensive experience in football leagues.

The education sessions will incorporate insights from former soccer athletes who have personally faced gambling challenges. Rangers FC's front-of-shirt sponsorship is dedicated to the Zero % Mission, supporting the ongoing discourse on responsible gambling. This initiative is part of Kindred's Journey towards Zero strategy, aiming to eliminate revenue from at-risk players.

Karim Virani, Rangers FC’s chief commercial officer, expressed gratitude for Kindred's support, emphasizing the importance of creating a welcoming environment to discuss gambling-related matters. EPIC's senior sports partnerships manager, Michelle Evans, highlighted the significance of leveraging real-life experiences to prevent harm and promote safe gambling practices.

Sam Mead, Kindred Group’s UK general manager, emphasized the Journey towards Zero mission and hinted at ongoing investments in technology to enhance detection software. This commitment, combined with a focus on education and safer gambling messaging, positions Kindred as an industry leader in sponsorship benefiting both clubs and their communities.