Future Anthem and Betsson Group Collaborate for Safer and Personalized Gaming
Date: 2023-11-16 Author: Dima Zakharov Categories: EVENTS
The Amplification of Player Safety:
Under the agreement, Betsson Group will integrate Future Anthem's Amplifier AI product, ensuring 1-to-1 personalization. This innovative solution aims not only to boost profitability but also to fortify player retention. Notably, Amplifier AI includes built-in monitoring tools designed to prevent harmful gambling behaviors.
Betsson's Commitment to Responsible Gaming:
Betsson Group, renowned for its commitment to player protection, stands out for its proactive approach in critical moments and immediate responses to key touchpoints. Amplifier AI will further empower Betsson to intervene effectively when players display signs of harm.
Voices from Future Anthem and Betsson Group:
Leigh Nissim, CEO of Future Anthem, commended Betsson Group for its visionary stance on personalization. He expressed delight in seeing Amplifier AI becoming an integral part of Betsson's journey, emphasizing the product's comprehensive personalization capabilities.
Jan Chircop, Betsson Group's head of gaming projects, conveyed excitement about the transformative journey with Future Anthem, anticipating an ultimate gaming experience for players through the power of AI.
Eduards Jakubovs, the group's head of responsible gaming, highlighted the heightened risks in iGaming and Betsson Group's unwavering dedication to safeguarding players. Future Anthem's real-time personalized risk scoring engine, working alongside their in-house Prediction Model, ensures the highest level of protection.
This collaboration represents a significant stride in the gaming industry, where AI is not only enhancing entertainment but also acting as a vigilant guardian for player well-being.
