888 Emphasizes Commitment to Safer Gambling During Safer Gambling Week
Date: 2023-11-17 Author: Dima Zakharov Categories: EVENTS
Promoting Responsible Gambling
888, the company that recently acquired William Hill, has shared insights into its efforts to promote responsible gambling, particularly within its retail business, during the ongoing Safer Gambling Week. The initiative serves as a valuable opportunity for the company to assess its progress in this critical area.
Employee Engagement and Customer Care
Mark McCaffrey, the head of compliance policy, retail & sportsbook at 888, emphasized the positive relationships between the company's shop employees and their customers. McCaffrey highlighted that 888's genuine care for its customers gives it a significant advantage in fostering safer gambling practices.
Innovative Tools and Changes
To enhance player safety, 888 has introduced various tools and changes. This includes exception reporting, helping identify at-risk players through changes in their behavior. The company has also implemented a new affordability approach to prompt discussions during key points in the customer journey.
Continuous Improvement and Future Plans
McCaffrey acknowledged the progress made but emphasized that there is more work to be done. Looking ahead to 2024, 888 plans to make further investments and explore options to enhance its customer management system. The company aims to provide better support for colleagues in identifying customers through a data-driven markers of harm model.
Collaborative Training Initiatives
In addition to technological innovations, 888 has partnered with BetKnowMore to offer a training program for cluster operations managers and shop teams. This program aims to enhance the skills of managers and teams, contributing to a safer gambling environment.
Future Initiatives and Engagement
As part of Safer Gambling Week, 888's head of compliance policy, retail & sportsbook, Mark McCaffrey, promised more initiatives. Customers can expect webinars, top tips, best practices, and quizzes as retail shops celebrate Safer Gambling Week.
