Football Clubs Southampton FC and Blackpool FC Champion Safer Gambling

Southampton FC is teaming up with Better Change to encourage fans to engage in discussions around safer gambling. Better Change, providing a platform for these discussions, will be instrumental in fostering a sense of community among sports enthusiasts. A video, featuring insights from the head of performance psychology, Malcolm Frame, will be shared by Southampton FC to promote Safer Gambling Week. Charlie Boss, Southampton FC’s Chief Commercial Officer, emphasized the club's commitment to the community and thanked Better Change for contributing to a safer future for fans and the industry.

Blackpool FC is taking a unique approach by partnering with LeoVegas to promote responsible gambling during their upcoming game against Shrewsbury Town on November 18. In a distinctive move, the LeoVegas logo will be temporarily replaced on Blackpool FC shirts with messaging supporting safer gambling. Blackpool FC stands out as the only EFL organization committing to responsible gambling in this manner. Jonty Castle, Chief Operating Officer of Blackpool FC, highlighted the significance of Safer Gambling Week for the sports and gambling sector in the United Kingdom, expressing a strong desire to promote the initiative. Castle also thanked LeoVegas for their ongoing support and acknowledged the company's donation of its front-of-shirt sponsorship for the cause.

David Richardson, Head of Strategic Partnerships at Better Change, commended Southampton FC for actively making a positive impact through socially responsible activities. He stressed the importance of breaking down stigmas and providing support to those in need. Sam Behar, Director of UK and Ireland at LeoVegas, expressed pride in working with Blackpool FC, highlighting the company's DNA in responsible gambling. Behar emphasized their team's commitment to helping fans understand the range of safer gambling tools available.