Ensuring Responsible Gambling: Belgian Operators Sign Landmark Duty of Care Agreement

The new agreement, signed by prominent operators like Kindred, Napoleon, Ardent Group, Golden Palace, BetFirst, and Star Casino, focuses on four key pillars. BAGO members pledge to develop effective policies, offering players recommendations for voluntary deposit limits, self-exclusion, and other protective measures. This step is crucial as approximately 70% of Belgian gamblers are involved in online activities.

Part of the agreement involves implementing a robust detection system using AI, scientific criteria, and algorithms. This system will help identify potential risky gambling behaviors based on factors such as deposit patterns, playing time, and frequency. The goal is to intervene and address issues before they escalate.

BAGO members also commit to educating and providing special training for their employees to enable them to identify problem gambling effectively. This step aligns with their dedication to creating a secure environment for players. Sharing prevention policy details with the country's gambling regulator ensures transparency and collaborative efforts in addressing gambling-related concerns.

Tom De Clercq, BAGO's chairman, emphasizes the association's ongoing focus on fostering a gaming environment that encourages responsible participation. He views the Duty of Care Agreement as a valuable addition to existing protective measures, reinforcing their commitment to responsible and safe gambling.