Pragmatic Play Launches Innovative Sportsbook with DAZN BET in Spain

Pragmatic Play, a leading supplier of games for the iGaming industry, has made headlines with the introduction of its latest sportsbook product in Spain. The company's strategic partnership with DAZN BET has resulted in the successful rollout of this innovative sports betting solution. The collaboration aims to provide an extensive iGaming experience for users in Spain, offering not only sports betting but also access to Pragmatic Play's diverse portfolio of games, including live casino, virtual sports, and slot titles.

The partnership between DAZN BET and Pragmatic Play includes a comprehensive agreement, ensuring the delivery of Pragmatic Play's full-service iGaming solution. This means that beyond the sportsbook offering, DAZN BET gains access to a wide range of Pragmatic Play's gaming content. The integration into the DAZN BET platform was seamlessly executed using Pragmatic Play's Player Account Management platform technology, provided by Pragmatic Solutions. This innovative solution has been a cornerstone for DAZN BET since its official launch, expanding the company's capabilities and reaching a broader audience through Pragmatic Solutions' platform partners.

Pragmatic Play's foray into the sports vertical is a crucial milestone for the company, demonstrating its commitment to growth and innovation in the gambling sector. The recent launch with DAZN BET follows another significant partnership announcement with bet365, where Pragmatic Play expanded its game offerings to customers in Sweden and Spain. This strategic move solidifies Pragmatic Play's presence in these European markets, reinforcing its position as a key player in the online gambling industry.

Simon Gatenby, CMO of DAZN BET, expressed confidence in the collaboration with Pragmatic Play, emphasizing the company's strong reputation in the online gambling sector. Gatenby anticipates that the new platform will provide DAZN BET customers in Spain with an unforgettable sports betting experience. Gareth Crook, VP of Sports at Pragmatic Play, echoed this sentiment, stating that the collaboration with DAZN BET is a realization of the company's efforts. Crook predicts that DAZN BET will thrive in the Spanish market, driven by Pragmatic's cutting-edge technology.

Pragmatic Play's entry into the sports vertical aligns with its broader strategy of diversification and expansion. The company, known for its virtual sports, bingo, live casino, and slots products, continues to strengthen its position in the iGaming sector. The sportsbook launch marks a pivotal moment for Pragmatic Play, showcasing its adaptability and innovation in meeting the evolving demands of the online gambling market.