AFC Wimbledon Takes a Stand Against Gambling Advertising in Soccer

AFC Wimbledon recently became the 35th club to endorse The Big Step campaign, joining others like Bolton Wanderers and Luton Town in the fight against gambling advertising. The decision followed a resounding 79% approval from the club's 1,199 members. The move aligns with the Premier League's plan to phase out front-of-shirt gambling sponsorships by the 2026/27 season, addressing concerns about the rising issue of gambling addiction.

The soccer club's decision to back The Big Step underscores its commitment to being a positive force in the community. Michele Little, a board member of Dons Trust, praised the move, emphasizing the need to end the harm caused by gambling advertising in football. The decision reflects the club's dedication to the well-being of its fans.

Despite ongoing regulatory changes in the UK's gambling sector, the review of the Gambling Act did not address gambling advertising in soccer. The Premier League's decision to phase out sponsorships indicates a shift, but concerns about the increase in gambling addiction persist. A recent study revealed a staggering 11,000 gambling messages during the opening weekend of the Premier League season in August.

Tom Fleming, communications manager at Gambling with Lives and The Big Step, expressed excitement about AFC Wimbledon's support. He highlighted the harmful impact of gambling advertising and stressed the need for government intervention to protect sports fans.