Novig Teams Up with Intelitics to Revolutionize Colorado’s Online Sports Betting Market

Novig, positioning itself as a tech-centric company, has forged a significant partnership with Intelitics, a performance specialist. This collaboration is especially timely as Novig prepares for its launch in Colorado. The deal empowers Novig with access to Intelitics' award-winning platform and feature suite, bolstering the operator's capabilities in managing affiliate and paid media activities.

Novig's impending entry into the Colorado market is as an online sportsbook, as approved by the Colorado Division of Gaming. However, the company's broader vision includes the eventual launch of a high-frequency betting exchange, allowing players to determine their own odds.

Intelitics' platform offers real-time campaign monitoring, player tracking, automated reporting, and personalized dashboards. The delivery of all these features through a single platform ensures unparalleled convenience for Novig, enhancing its ability to attract and retain players.

Allan Stone, CEO of Intelitics, expressed confidence in Novig's potential to disrupt the Colorado market with top-notch markets and products. The partnership aims to support Novig's customer acquisition efforts through affiliates and paid media, utilizing real-time data to optimize marketing campaigns.

Catherine Dougherty, Novig’s Head of Growth Marketing, emphasized the synergy between Novig and Intelitics as technology-driven entities. She lauded Intelitics' platform and toolset, foreseeing their integral role in driving new customer acquisition at scale and at a fraction of the cost compared to other marketing channels.