Safer Gambling Week 2023 Shatters Records with a 70% Surge in Social Media Impressions

The BGC revealed that the seventh edition of Safer Gambling Week made waves on social media, drawing attention from millions. The impressive 70% surge in impressions reflects a growing awareness and engagement in promoting responsible gambling practices.

Notably, prominent British politicians, including gambling minister Stuart Andrew MP, and shadow ministers like Stephanie Peacock, backed this year's campaign. The United Kingdom's Gambling Commission and its CEO, Andrew Rhodes, also expressed support for the initiative. Moreover, soccer clubs like West Ham United, Brighton, Southampton, Middlesborough, and Blackpool actively promoted Safer Gambling Week.

Blackpool, in particular, stood out by temporarily replacing its sponsor's logo with the Safer Gambling Week logo. This creative approach emphasized the club's commitment to responsible gambling and drew attention to the cause.

Michael Dugher, CEO of the BGC, lauded the success of Safer Gambling Week, emphasizing the data's indication of increased usage of safer gambling tools. Dugher highlighted the record numbers of social media impressions and website visits as evidence of the industry's dedication to fostering a safe and responsible gambling environment.

Dugher further expressed that Safer Gambling Week has played a crucial role in informing millions of people about the availability and benefits of safer gaming tools. By empowering the public with knowledge, the initiative aims to create a community of informed players making responsible decisions.