Betano Secures UEFA Partnership for Euro 2024

Date: 2023-11-30 Author: Dima Zakharov Categories: SPORTS BETTING, EVENTS
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In a groundbreaking move, Betano has been announced as the official betting partner for the UEFA European Championship in 2024. The deal marks Betano's second major collaboration with a global football event, following its success as a partner for the FIFA 2022 World Cup. This partnership also designates Kaizen Gaming, Betano's parent company, as the official global sponsor of the upcoming UEFA tournament to be held in Germany.

The UEFA Euro 2024, scheduled from June 14 to July 14 across ten German cities, is anticipated to feature prominent soccer teams, including powerhouses like England, France, and Spain. While Greece, the home country of Kaizen Gaming, is yet to qualify, hopes are high as they aim for a spot through the play-offs.

Kaizen Gaming's CEO, George Daskalakis, expressed excitement about this unprecedented collaboration, emphasizing the company's profound passion for soccer and its commitment to innovation. He assured fans that Kaizen Gaming would offer cutting-edge betting markets, enhancing the overall fan experience responsibly.

UEFA's director of marketing, Guy-Laurent Epstein, welcomed Kaizen Gaming and Betano, praising them as an exceptional fit for the UEFA Euro 2024. Epstein highlighted Betano's leading position in digital sports betting, emphasizing their focus on cutting-edge technology and responsible gaming. He expressed confidence that Betano's expertise and affinity for football would significantly contribute to the success of the tournament.

This partnership not only signifies a major achievement for Betano but also underscores the growing intersection of sports and the betting industry, promising an exciting and responsible betting experience for fans during the UEFA Euro 2024.
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