PENN Entertainment Strikes Game-Changing Deal with NHL

In a monumental move, PENN Entertainment has joined forces with the NHL, making ESPN BET and theScore Bet the league's official sports betting partners. This strategic collaboration grants the two brands access to NHL intellectual property rights, along with extensive media and marketing integrations throughout league programming. The partnership spans various significant events, including the NHL regular season, Stanley Cup Playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series, and 2024 NHL All-Star Weekend. Integrity-related initiatives are also part of this exciting venture.

ESPN BET, introduced just two weeks ago, has swiftly become a leading brand across 17 states. This brand combines the widespread reach of ESPN with PENN Entertainment's gambling expertise, promising an exceptional experience for sports bettors.

Representatives, including Jason Jazayeri, the NHL's vice president of business development, expressed enthusiasm about the collaboration. Jazayeri sees this as a significant move, making the NHL one of ESPN BET's inaugural partners. Highlighting the NHL's dynamic and thrilling nature, he believes this partnership will provide fans with both exhilarating and safe gaming experiences.

Aubrey Levy, Penn Interactive’s senior vice president of marketing and content, also shared his excitement about the partnership. He mentioned that becoming an official partner opens up opportunities to engage hockey fans more broadly, develop compelling integrations, and leverage NHL programming uniquely. This partnership is especially crucial for theScore Bet in Ontario, where hockey's popularity is unparalleled.