Lionel Messi's Arrival Sparks Unprecedented Surge in MLS Betting
Date: 2023-12-08 Author: Dima Zakharov Categories: SPORTS BETTING, EVENTS
Messi Transforms Inter Miami's Fortunes
Lionel Messi's addition to Inter Miami has not only revitalized the team but also transformed it into the most bet-on MLS team of the year. Prior to Messi's arrival, Inter Miami held the 15th spot in terms of betting popularity. However, Messi's impact has been staggering, with the team participating in 8 out of the 10 most bet-on games during the season.
Global Superstar Boosts MLS Popularity
Messi, having previously helped Argentina secure the FIFA 2022 World Cup, has become the most bet-on player in the MLS over the past four years, surpassing the second most bet-on player, Denis Bouanga, by an impressive 140%. Kambi's head of soccer, Jonathon Hurst, acknowledged Messi's undeniable global appeal, labeling his contribution to the MLS as a "landmark moment."
Future Prospects with Luis Suarez Joining
Inter Miami's popularity is anticipated to skyrocket even further with the addition of Messi's former Barcelona teammate, Luis Suarez. Jonathon Hurst emphasized that Messi's global appeal is set to continue positively impacting his team, predicting an explosive growth in Inter Miami's popularity.
Kambi's Strategic Move
In parallel news, Kambi, not resting on its laurels, has initiated a $3 million share buyback program on the Nasdaq First North Growth Market in Stockholm, showcasing confidence in its position as a leading sports betting service provider.
