Innovations in Partnership:
Stats Perform and the WTA Tour have collaborated on various innovations since the inception of their partnership. These include full coverage of outer courts and qualifiers, new AI-enriched Opta metrics like clutch points and win probabilities, interactive AI-enriched live streaming features such as instant highlights and tailored insights displayed during games, and expert Opta research support for commentators and interviewers. The partnership aims to enhance fan engagement by offering a comprehensive experience.
Expanded Reach:
The extended partnership ensures that official WTA live scores, stats, and content will be available across Stats Perform's worldwide distribution network. This means that WTA data will now reach a broader audience, including sports betting operators, media and tech giants, and broadcasters.
Exclusive Media Rights Portfolio:
WTA tennis joins the exclusive media rights portfolio of Stats Perform, alongside official live streams and data from Tennis Australia. Stats Perform also holds data agreements with various professional sports leagues, including soccer, basketball, cricket, rugby, ice hockey, and badminton.
CEO and CCO Comments:
Martina Storti, CEO of WTA Ventures, expressed excitement about continuing the partnership, praising Stats Perform's dedication to women's sports. Alex Rice, CCO of Stats Perform, emphasized the pride in the achievements of both teams and their commitment to providing reliable and innovative WTA content.
Future Opportunities:
With the Tour expanding to feature more tournaments and matches, Stats Perform anticipates additional opportunities for sportsbooks and media partners to engage with fans. The partnership extension aligns with Stats Perform's recent recognition, securing the Best Sports Data Product accolade at the 2023 SBC Awards for the second consecutive year.