Google Enhances Safety Measures for Gambling Ads
Date: 2023-12-09 Author: Dima Zakharov Categories: EVENTS
Ensuring Accountability:
Google, the tech giant responsible for the largest search engine globally, is intensifying efforts to regulate gambling ads in accordance with local laws. Advertisers seeking to promote gambling-related content must now undergo a certification process authorized by the company.
Eligible Advertisers:
Three categories of advertisers can apply for certification, namely privately licensed operators, state-run entities, and social casino game operators. The application forms are available on Google's website, allowing entities to comply with the new advertising requirements.
Pressures and Policies:
Facing pressure from various jurisdictions, Google aims to establish a secure environment for gambling ads, preventing rogue operators from diverting traffic from regulated markets. Previously, Google temporarily banned gambling ads in the United States, but as regulations evolved, the company adjusted its policies.
Addressing Concerns:
Earlier this year, concerns arose that support services were being overshadowed by ads promoting more wagering. Google refuted these claims, emphasizing its commitment to only allowing safe and appropriate advertisements, actively engaging with improving accuracy in enforcement systems.
Resolving Past Issues:
Google acknowledged and addressed previous shortcomings, such as allegations in Australia of inadvertently blocking gambling help ads. The company apologized for any inconvenience caused and reiterated its dedication to refining enforcement systems.
Legal Victory in Italy:
Google secured a significant legal victory in Italy, successfully overturning an $800,000 fine for allegedly breaching a gambling ad ban imposed in 2019. This win underscores Google's commitment to its policies and standards, reinforcing its reputation as a conscientious advertising platform compared to its social media counterparts.
