Relax Gaming Makes US Debut with BetMGM Deal in New Jersey
Date: 2023-12-11 Author: Dima Zakharov Categories: CASINO, GAMING
In a groundbreaking move, Relax Gaming, a B2B iGaming provider known for its speed-to-market approach, has secured a vendor transactional waiver from the New Jersey Division of Gaming Enforcement. Operating under the brand name RLX Gaming in the US, this marks the company's debut in the American market through its collaboration with BetMGM.
Marking Its Debut on the US Market
The waiver acquisition is a pivotal moment for Relax Gaming, allowing it to check off New Jersey as the first state in its ambitious US growth plans. The partnership with BetMGM, a renowned iGaming and sports betting operator, is considered a landmark deal, granting access to RLX Gaming's premium in-house content for BetMGM customers.
BetMGM's online casino, hosting over 1,500 games, positions itself as one of the largest state-by-state exclusive jackpot networks. As a result of this collaboration, iconic titles like Epic Joker and The Great Pigsby will soon be available to players.
The New Jersey Launch, “One of the Biggest to Date”
Simon Hammon, CEO of Relax Gaming and RLX Gaming, hails the New Jersey launch as a landmark moment and one of the biggest in a regulated market to date. The alignment of BetMGM's ethos with Relax Gaming's vision is emphasized, indicating a promising collaboration.
Ongoing US Expansion
Alexia Smilovic Ronde, Chief Regulatory Officer at Relax Gaming, sees the acquisition of the transactional waiver and the New Jersey debut as just the beginning of their efforts to grow in US-regulated markets. This move follows the remarkable success of Relax Gaming's debut in Ontario and aligns with their ambitious growth plans in North America.
Welcoming RLX Gaming into the US Market:Oliver Bartlett, Vice President of Gaming Products and Content at BetMGM, welcomes RLX Gaming into the US iGaming market. He expresses delight in being the first operator to feature their diverse and engaging portfolio of games in BetMGM's award-winning online casino.
Recent Collaborations
This development follows Relax Gaming's strategic distribution deal with Livespins in September and a partnership with iGaming disruptor Stakelogic in October, showcasing the company's commitment to continuous growth and innovation.
