BetMGM Set to Boost Online Poker with New Jersey-Michigan Merger
Date: 2023-12-12 Author: Dima Zakharov Categories: POKER
BetMGM recently teased an imminent shared liquidity venture between its New Jersey and Michigan online poker platforms. The company aspires to join the league of multi-state online poker platforms in the United States, taking inspiration from the success of PokerStars and WSOP.com.
Poker Dominates BetMGM’s Strategy
The timeline for BetMGM Poker's shared liquidity remains unspecified, with the company using the term "imminent" in its recent announcement. Despite operating in Pennsylvania, a state yet to join the Multi-State Internet Gaming Agreement (MSIGA), BetMGM's CEO, Adam Greenblatt, stressed the importance of online poker in the company's digital gaming strategy.
Expanding Market Share
Greenblatt expressed confidence in advancing BetMGM's competitive position as they continue to develop their business and products. With West Virginia joining the MSIGA and Connecticut legalizing online gaming and poker, BetMGM eyes opportunities to expand its market share further.
PokerStars' Success Paves the Way
The merger of player pools from New Jersey and Michigan is anticipated to bring larger prize pools and a more extensive player base for BetMGM, following in the footsteps of PokerStars. The positive impact on cash game traffic and tournament participation witnessed by PokerStars serves as a compelling example for BetMGM's aspirations.
Global Jackpots and Enhanced Position
As BetMGM gears up for the shared liquidity launch, it aims to leverage its scale to boost global jackpots and strengthen its position in the online poker landscape. The operator sees potential in higher revenues from multi-product jurisdictions, fostering synergies and providing players with a more diverse and high-quality gaming experience.
