Mobile betting dominates November in Maryland
The largest share of betting volume in November came from mobile betting, accounting for an impressive 96.8% ($533,276,787). This not only supported the growth of the industry, but also contributed significantly to the funding of the state, outweighing the amount from retail bookmakers. Funds raised go to the Maryland Future Fund, which supports public education programs, reflecting a commitment to improving educational initiatives.
Development of the Maryland betting market and its growth trajectory
Maryland's sports betting market, which began with five retail establishments in December 2021, has expanded significantly. As of November 2023, the state boasts 13 retail establishments and 12 mobile operators, indicating a strong and expanding market poised to contribute significantly to the state's economy and public welfare programs.
ESPN Bet's Impact on Maryland's Record Numbers
ESPN Bet has become an integral part of the Maryland online betting market. The new sports gambling app from Penn Entertainment launched on November 14, covering 17 US states, including Maryland. ESPN Bet had a big impact on the state's record numbers in November with an impressive $33,309,326 in volume and an impressive $13,023,420 advertising budget.