Crown Resorts Launches World-First Carded Play Measures at Melbourne Casino

Crown Resorts has made waves in the gaming and entertainment industry by introducing world-first carded play measures at its Melbourne Casino. This groundbreaking move aims to create a safer and more enjoyable gaming environment for visitors. Underpinned by the Victorian Government's YourPlay initiative, the carded play technology has been rolled out over the past month, making it fully operational at Crown Melbourne.

Starting now, all guests using Electronic Gaming Machines at Crown Melbourne will need a valid Crown Player Card. This card is not just for identification but also acts as a tool to help track and manage gambling activity. Players can set personal time and spending limits, providing them with greater control over their gaming experience. Additionally, Player Activity Statements offer insights into player behavior, allowing Crown's PlaySafe team to perform safety checks when necessary.

Crown Resorts CEO Ciarán Carruthers expressed the company's commitment to being at the forefront of casino safety. He stated, "Crown's ambition is to operate the safest casinos in the world, and we are proud to pioneer this transformative and world-first shift with the introduction of carded play at Crown Melbourne."

Mike Volkert, CEO of Crown Melbourne, emphasized the collaborative nature of this initiative, saying, "Crown Melbourne is committed to providing an environment where our guests can enjoy themselves and have confidence in the support and safeguards available to them. Through our collaboration with the Victorian Government and our Crown PlaySafe program, carded play provides a roadmap for our industry."

Crown Resorts has been actively working on a range of player support measures, reflecting its renewed focus on gambling harm prevention. These measures include updated harm minimization principles in advertising, online self-exclusion, new community partnerships, and cashless gaming. Crown is now working on implementing mandatory carded play on electronic gaming machines at Crown Perth.

Victoria's Minister for Casino, Gaming, and Liquor Regulation, Melissa Horne, emphasized the significance of these reforms, stating, "We are delivering nation-leading reforms to protect the most vulnerable from gambling harm and putting the power back into the hands of patrons." These changes aim to track, stop, and prosecute illegal activities such as money laundering, further ensuring a safer gaming environment for all.