Sportradar Strikes Global Tennis Data and Streaming Deal with ATP

In a landmark development, Sportradar has inked an expansive agreement with Tennis Data Innovations (TDI), a vehicle jointly owned by the Association of Tennis Professionals (ATP) and ATP Media. This groundbreaking deal spans multiple years and extends Sportradar's grip on data and streaming rights for betting, along with media data rights. Crucially, this partnership covers all tennis events, encompassing the ATP Tour and ATP Challenger Tour.

Sportradar is firmly committed to elevating the tennis experience for fans worldwide. The collaboration's core focus lies in driving commercial growth for tennis and enhancing fan engagement opportunities. As part of this commitment, they will craft new and innovative betting and media products.

Sportradar is set to deploy its ATP Service+ suite of solutions, beginning this month, to provide fans with value-added offerings. These solutions include augmented streaming, an expanded array of in-play betting options, video highlights, and personalized betting products tailored to individual preferences.

Sportradar will collaborate with TDI to create cutting-edge media products, offering in-depth statistical analysis and insights to entertain and inform fans. Furthermore, their OTT (Over-The-Top) solution will facilitate live coverage of ATP Challenger Tour matches through ATP’s Challenger TV.

In addition to their existing initiatives, Sportradar and TDI will jointly establish a "Tennis Innovation Lab" to explore emerging opportunities in the tennis world.

Sportradar will also play a pivotal role in ensuring the integrity of ATP Tour and ATP Challenger Tour events by providing Integrity Services. Their expertise will help in combatting betting-related match-fixing and corruption through diligent monitoring and investigation support.

David Lampitt, CEO of TDI, hailed this partnership as a "landmark opportunity" that will unlock new possibilities for ATP tennis events globally. He emphasized their commitment to enhancing the fan experience and attracting a new generation of tennis enthusiasts.

Sportradar CEO Carsten Koerl expressed confidence in delivering on ATP's growth plans, promising innovative products and services. He emphasized the utilization of technologies such as computer vision and AI, aiming to monetize the relationship and provide new ways for fans to engage with the sport of tennis.

This collaboration between Sportradar and TDI marks a momentous step forward for tennis, promising a brighter and more engaging future for fans and stakeholders alike.