A Musical Prelude to Christmas
The holiday season seems to arrive earlier every year, and the casino gaming industry is no exception. This year, Christmas trees went up weeks before the old days, accompanied by festive music blaring since Halloween. While some may blame this trend on American influences like Black Friday, it's primarily driven by commercial pressures.
In October, twice as many Christmas-themed slot games were launched compared to the previous year, reflecting the industry's eagerness to capture the holiday spirit and players' wallets.
Top 20 Games by Distribution
November, however, witnessed a lull in the charts, with minimal game position changes and no new releases breaking through. Amid this quiet period, a musical revelation brightened the scene.
Play'n GO made waves by announcing plans to publish the music from their game titles and collaborate with renowned artists. Tracks like the mesmerizing Pilgrim Of The Dead and the 80s electropop of Gargantoonz can now be enjoyed on Spotify, showcasing the fusion of gaming and music.
The Symbiosis of Music and Gaming
While the marriage of music and gaming is not new, it's a testament to the industry's innovation. Iconic games like Minecraft, Super Mario, and Halo have garnered massive streaming figures for their soundtracks. Recently, Eminem even performed 'live' within the game Fortnite, engaging virtual players in an air guitar jam session.
Play'n GO's venture into music may not be on par with industry giants, but it underscores the importance of creating a fanbase around blockbuster games. Music enhances the immersive gaming experience, making it more memorable and replayable.
Dealmaking Continues
On the deals front, EveryMatrix remains a dominant aggregator, adding Popok Gaming to their portfolio. Meanwhile, Bulgarian start-up Pateplay emerges as a studio dealmaker, partnering with BetConstruct and Digitain.
As the gaming industry evolves, the influence of music in game design becomes increasingly significant. Play'n GO's musical endeavor sets the stage for more exciting crossovers between gaming and music in the future.