Play’n GO and William Hill Strengthen Italian Presence
Date: 2023-12-21 Author: Dima Zakharov Categories: GAMING
Expanding Horizons in Italy
Play’n GO, a prominent player in the gaming industry, is set to make waves in the Italian market through a strategic alliance with William Hill. This partnership signifies a significant step forward for both companies in their commitment to the Italian gaming community.
A Treasure Trove of Games
As part of the agreement, Play’n GO will make its entire collection of online casino games available to players in Italy. This includes some of the most beloved titles, such as 'Book of Dead,' 'Rise of Olympus,' and 'Reactoonz.' Italian gaming enthusiasts can now revel in these thrilling games, enhancing their gaming experience.
A Strong Alliance
William Hill and Play’n GO are no strangers to collaboration, having previously worked together in various markets. Earlier this year, they joined forces to introduce 'Book of Dead' to William Hill fixed-odds betting terminals across the UK, a move that proved to be highly successful.
Valerio Micchio, Head of Commercial at William Hill in Italy, expressed excitement about the partnership, describing Play’n GO as a "natural partner" for expansion. He emphasized their shared commitment to providing a secure and exciting gaming experience to players.
Italy: A Key Market
Michele Stefanelli, Play’n GO’s Sales Leader for LATAM and Southern Europe, stressed the importance of the Italian market. While the duration of the partnership remains undisclosed, Stefanelli expressed optimism about the future, foreseeing "many years of success together" with William Hill in Italy.
Stefanelli added, "We’re committed to providing Italian players with the best online casino experience possible. This partnership with William Hill is another big step in that direction. We’re confident that William Hill’s Italian players will love the opportunity to engage with our content."
Play’n GO's expansion plans extend beyond Italy, with a growing presence in the United States, including states like Michigan, New Jersey, and West Virginia. The company's commitment to delivering exceptional gaming experiences continues to drive its global success.
