Bragg Gaming Group Partners with Superbet to Expand in Brazilian Gambling Market

In a significant development for the iGaming industry, Bragg Gaming Group has announced its partnership with Superbet, a move designed to enhance their position in Brazil's gambling market. Bragg, known for powering both online and land-based gambling operators with innovative solutions, is set to deliver its aggregation platform to Superbet.

As part of this collaboration, Bragg will not only provide its aggregation platform but also offer third-party content to Superbet. Moreover, Superbet's players can look forward to experiencing a wide range of games from Bragg's proprietary portfolio, which includes titles from its in-house studios, Indigo Magic and Atomic Slot Lab.

This partnership comes at an opportune time as Brazil's gambling sector is poised for significant growth. The country is on the verge of implementing gambling reforms that could lead to the regulation of online gambling and sports betting. If these efforts continue, Brazil could become a major player in the iGaming and betting industry as soon as 2024. However, it's worth noting that recent developments saw Brazil's Senate approve sports betting but reject online gambling.

Adam Shaw, Superbet's Chief Revenue Officer, expressed optimism about Brazil's gambling sector, emphasizing the company's commitment to delivering exceptional online gambling experiences once the market opens for licensed operators. Shaw also praised Bragg's aggregation platform, which provides access to a diverse portfolio of content from top providers.

Matej Nemec, Bragg's Commercial Director, highlighted the successful history of collaboration between Bragg and Superbet in various markets across Europe. He sees this new partnership as a significant milestone, reinforcing Bragg's position as a leading supplier in the rapidly growing Brazilian iGaming market. Nemec also emphasized Bragg's plans for ambitious growth in the region in 2024, supported by a popular portfolio of casino content tailored to local audiences in Latin America.