BetMGM to Introduce Shared Liquidity for Online Poker in New Jersey and Michigan

BetMGM has recently hinted at an exciting development in the world of online poker, with plans to introduce shared liquidity between its platforms in New Jersey and Michigan. This strategic move could establish BetMGM as the third multi-state online poker platform in the United States, alongside industry giants PokerStars and WSOP.com. The success of these competitors in consolidating player pools has undoubtedly influenced BetMGM's decision.

While the exact timeline for the implementation of shared liquidity remains uncertain, BetMGM's CEO, Adam Greenblatt, emphasized the company's commitment to digital gaming, with online poker playing a significant role in their strategy. Although BetMGM operates in Pennsylvania, it's important to note that the state has not yet joined the Multi-State Internet Gaming Agreement (MSIGA), a crucial facilitator of cross-state online poker play.

BetMGM is poised to capitalize on emerging opportunities for expansion. The recent inclusion of West Virginia into the MSIGA suggests that BetMGM may soon expand its online poker offerings in this region. Furthermore, Connecticut's legalization of online gaming and poker has generated interest from various stakeholders, potentially opening doors for BetMGM and other operators.

The merging of player pools between New Jersey and Michigan is expected to yield larger prize pools and a more extensive player base for BetMGM. PokerStars, a pioneer in this endeavor, successfully combined players from different states in January, resulting in increased cash game traffic and tournament participation. Notably, tournament prize pools surged by approximately 25% in 2023, showcasing the advantages of a larger player pool.

As BetMGM prepares for this anticipated shared liquidity launch, it seeks to leverage its scale to enhance global jackpots and strengthen its position in the flourishing online poker landscape. The operator recognizes the value of diversifying its offerings, promising players an enriched gaming experience across various products.