Stake Becomes Exclusive Title Sponsor for Sauber Group's F1 Team

In a major announcement, online gambling operator Stake has taken center stage in the world of Formula One by becoming the sole title sponsor of Sauber Group's F1 team. The exclusive deal will encompass the 2024 and 2025 F1 seasons. Stake's involvement with the team began in 2023 when they joined as a co-title sponsor, leading to the team being known as Alfa Romeo F1 Team Stake for that season.

As part of this partnership, the team's social media handles will be rebranded to reflect the new name, Stake F1 Team. Stake made its foray into F1 in the previous year, focusing on unique activations and collaborations with the team's other partners to increase brand visibility.

Looking ahead, Stake has big plans for 2024, including a series of high-profile F1 activations, particularly surrounding the launch of the new C44 car in February. Alessandro Alunni Bravi, a representative of the team, described this deal as "the natural and exciting next step," emphasizing Stake's success in tapping into Formula One's growing fan base and introducing new audiences to the sport.

Stake's Chief Marketing Officer, Akhil Sarin, highlighted the importance of this partnership in terms of marketing and media value within the digital landscape, expressing their commitment to further expanding the team's reach and visibility. Stake's venture into Formula One underscores the strengthening bond between the racing world and the betting industry, which has seen significant growth in recent years.