SIS Ends Greyhound Simulcast Operations in the US

In a surprising move, Sports Information Services (SIS), a renowned provider of betting services to global retail and online operators, made a significant decision to cease its greyhound simulcast operations in the United States as of the close of 2023. This move, though unexpected, was driven by what the company describes as a "simple economic decision."

SIS, co-owned by prominent UK betting industry players like 888, William Hill, Entain, and Betfred, had been offering thousands of races from Mexican, Irish, and English tracks to US-based operators. Notably, Entain, SIS's largest shareholder with a 23% stake, holds nine out of the 20 licensed British greyhound tracks through a joint venture with Arena Racing. This venture also secured media rights for five independent greyhound tracks.

Michele Fischer, Vice President of SIS Content Services, revealed that the decision was primarily influenced by the increasing number of US states banning bets on greyhound products, making it challenging to sustain profitability. Fischer assured the US market of SIS's continued commitment while clarifying that greyhound racing no longer aligns with their interests.

While SIS's move was a matter of economics, it garnered a different reaction from Grey2K USA Worldwide, a campaign group dedicated to ending greyhound racing. The organization celebrated the decision as a significant step towards their goal, emphasizing that the US market should not support greyhound cruelty.

SIS has been actively expanding its operations, including ventures into the African market through agreements with Aardvark Technologies and local operator Jolibet. Additionally, the company integrated its premium product portfolio with Altenar's sportsbook to enhance its offerings.

The decision to withdraw from greyhound simulcast operations in the US reflects SIS's adaptability in response to changing market dynamics and regulations, as the company continues to evolve in the global betting industry.