GiG Powers Betway's Entry into Portugal

In a strategic move, Gaming Innovation Group (GiG) and Betway have announced their collaboration to introduce Betway's online sports betting platform in Portugal. This eagerly anticipated partnership brings cutting-edge technology to the Portuguese betting scene. GiG, renowned for its iGaming platform and sportsbook solutions, is set to empower Betway in delivering an enhanced sports betting experience to its customers in Portugal.

Betway's entry into Portugal is a significant milestone for the company. This expansion aligns with Betway's ambitious growth strategy for the year 2024. Anthony Werkman, Betway's CEO, expressed his optimism about the collaboration, stating, "This GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones."

This partnership also marks the beginning of a new era for GiG under the leadership of former SBTech and DraftKings executives, Richard Carter and Andrew Cochrane. GiG's strategic restructuring aims to create separate entities for its Media arm and Platform & Sportsbook divisions. This move reflects GiG's commitment to evolving and enhancing its services in the gaming industry.

GiG's involvement in this venture is a testament to its dedication to providing top-tier gaming solutions. Andrew Cochrane, Chief Business Officer of the Platform & Sportsbook division, emphasized the company's focus on product innovation and technology advancements.

In addition to its collaboration with Betway, GiG recently acquired the affiliate group KaFe Rocks, which operates a diverse portfolio of brands across multiple markets. This acquisition further strengthens GiG's position in the online casino affiliation space, particularly in North America. It also accelerates the diversification of GiG Media's business, solidifying its presence in the industry.

The partnership between GiG and Betway signals an exciting new chapter for online sports betting in Portugal, promising enhanced experiences for bettors and continued growth for both companies.