Sportradar and AFC Extend Integrity Partnership to 2027
Date: 2024-01-13 Author: Dima Zakharov Categories: TECHNOLOGY
Sportradar and AFC Extend Their Integrity Partnership
In a significant development, Sportradar has reaffirmed its commitment to preserving the integrity of Asian football by extending its partnership with the Asian Football Confederation (AFC) until 2027. This renewal represents a monumental 14-year collaboration, which initially commenced in 2013.
Fighting Match-Fixing Together
The partnership will continue its relentless efforts to address integrity issues in Asian football, with a primary focus on combating match-fixing. Both Sportradar and the AFC recognize the importance of maintaining the fairness and credibility of the sport.
Embracing Technological Advancements
Sportradar has pledged to leverage cutting-edge technologies to further enhance integrity in Asian football. This commitment includes the utilization of artificial intelligence (AI) and machine learning to detect and prevent any potential corrupt practices within the sport.
A Proud Moment for AFC
Shaikh Salman bin Ebrahim Al Khalifa, the AFC president, hailed this renewed partnership as a "strategic evolution." He emphasized that Sportradar's support over the past decade has significantly contributed to curbing match-fixing in Asian football.
Sportradar's CEO on Collaboration and Technology
Carsten Koerl, CEO of Sportradar, expressed his satisfaction with the partnership's success, highlighting the importance of collaboration in safeguarding AFC competitions' integrity. He emphasized the role of technology in addressing challenges and preventing corruption in sports.
This renewed partnership between Sportradar and the AFC demonstrates a firm commitment to maintaining the integrity of Asian football and using advanced technologies to achieve this crucial goal.
