Introducing Unity Loyalty Program
Hard Rock Atlantic City is making waves in the casino world as it launches its brand-new Unity loyalty program, set to replace the old Wild Card program. This exciting development promises a unified loyalty experience for customers visiting any of Hard Rock's North American properties.
Seamless Transition for Existing Members
For current Wild Card members, there's no need to fret, as the transition to Unity will be seamless. Existing members will automatically be onboarded to the new program, ensuring they retain their tier points, balances, and offers. Plus, they won't be required to get a new card, making it a hassle-free shift.
Earning Rewards Made Easier
The Unity program introduces four tiers: Star, Legend, Icon, and X, which mirror the previous Wild Card tiers. This simplifies the transition process for existing customers and ensures they continue to enjoy their well-earned rewards.
More Access, More Benefits
Unity is available at 13 Hard Rock venues in North America, including the Hard Rock Casino Punta Cana in the Dominican Republic. This expanded access means more customers can now enjoy the perks and promotions offered by the Unity loyalty program.
Integration with Hard Rock Games
Hard Rock's recent acquisition of WGames has paved the way for the launch of Hard Rock Games, a social gaming platform with free-to-play casino games. These games will also be integrated with the Unity program, allowing players to earn points redeemable at Hard Rock properties, making the gaming experience even more rewarding.
With Unity, Hard Rock Atlantic City is taking customer loyalty to new heights, offering a more inclusive and rewarding experience for its valued patrons across North America.