Colombian Slot Players in Focus: Low Stakes, High Frequency

EveryMatrix Slot Trumps is back, and this time, it's shining a spotlight on Colombian slot players. Colombia, which legalized online gaming in 2016, boasts the longest-running online market in the Latin American region. As we delve into this market, we discover some intriguing trends that set Colombian players apart.

Colombia's gaming landscape is distinct, characterized by low stakes and high frequency of play. While slots contribute significantly to online revenue, Colombian players are known for placing smaller bets. Data from EveryMatrix's SlotMatrix reveals that the average bet size in Colombia stands at just €0.34. In fact, only 20% of the top slots in the country have an average bet size exceeding €0.5.

When it comes to betting frequency, Colombian players closely resemble their Brazilian counterparts, averaging 254 bets per player. However, this falls short when compared to Romania's betting rates, which are 50% higher over a 90-day period.

Colombian players share common gaming preferences with Brazilians. Both markets favor games featuring animals, fruits, and fantasy themes. Additionally, wild symbols and free spins are the go-to choices for base game features and bonuses among Colombian players.

Unlike their neighbors to the south, Colombian players tend to avoid high volatility games, preferring those with medium volatility. As a result, titles like "Tiki Time Exotic Wilds," released by EveryMatrix's Armadillo Studios in Q4 2023, are gaining traction in the Colombian market. With its medium volatility, free spins, wilds, and fruit-themed gameplay, it's a top recommendation for operators looking to make an impact in the Latin American gaming scene.